Meet Sam!

Hiii! I'm Sam -

therapist, group practice owner, and the magic-maker behind Once Upon a Practice. I help mental health professionals build sustainable, values-driven practices!

I started my career in community mental health, where I saw how important accessible mental health care is and how hard it is to provide it within systems weighed down by red tape and politics. I knew my goal as a therapist was to keep making therapy available to those who needed it most, but also knew I didn’t have the patience or ability to keep quiet to do it within their system. So I built my own!

Now, through Once Upon a Practice, I help other therapists do the same — grow thriving, values based practices that accept insurance, serve their communities, and still leave room for fun. Whether you're looking for coaching, trainings, or just someone who just gets it, I’m so glad you're here! 🏰
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